Brooks in Milan
“Running can change a day, a life, the world”
This is the claim through which Brooks wants to inspire the community of runners. Putting a pair of running shoes can change everything! The power of transformation was the main focus of the event held by Brooks in Milan in November the 25th. Everything was meant to celebrate the power of running to change things. On stage journalist and storyteller Matteo Caccia interviewed famous runners such as Giovanni Storti and Giusy Versace, but also everyday runners as Sandra, Alberto e Francesco, winners of the #tellusyourhappystory contest. “Working in Brooks I recharge myself everyday listening to our runners stories. We were looking for stories of transformations and we launched the contest. At the end Sandra, Alberto and Francesco’s stories are those of normal people that can inspire all of us”. says Susanna Pezzi Rodriguez, Marketing Manager at Brooks Running Italia
Transformation also means to commit for the future and the environment. That’s why during the event Brooks launched the Runsfomation 2020 project. New running tracks will be built through the collection and recycle of used running shoes. The project will be realised together with Esosport, which has been spending the last 10 years in recycling used sports shoes. Brooks retailers will become collection points through the whole Italian territory.