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Picture Organic Clothing: climate change and not only

By Silvia Galliani

During the financial crisis of 2008, a quote from the Obama administration underlined the importance of viewing the dire situation as a genuine opportunity, “Never allow a crisis to go to waste.” 

The same proposal could be applied to the delicate moment that we are experiencing now all around the world. The current worldwide pandemic will leave space to an “afterwards” never experienced or even thought before and that entails a great deal of uncertainty. That’s why it is important to start right away in trying to shape it as much as possible.

Several scientific papers and journals have already reported on the clear connection between human activity, the pressure we have put on ecosystems worldwide, and the emergence of the new coronavirus. Against all expectations, its outbreak has created a massive temporary reduction in greenhouse gas emissions. 

Not surprising, since almost all business, manufacturing, shipping, and travel have come to a screeching halt. 

On the other hand coronavirus also taught us that governments have the possibility to take radical, unprecedented and extraordinary measures to solve the problem. This should remind us of the central role they play and that their choices could have major repercussions, both positive and negative. 

That same role should be applied also in trying fight climate change on a global scale.

But there’s more. Us as individuals need to start thinking of the planet as a single entity that everyone should strive to preserve and protect. Climate is everyone’s concern and we all have to act.

But there’s more. Us as individuals need to start thinking of the planet as a single entity that everyone should strive to preserve and protect. Climate is everyone’s concern and we all have to act.

Picture Organic Clothing business is just picking back up again, its staff just returned to the offices after 2 months working from home, manufacturing jackets made with recycled materials just resumed, and shops are finally reopened. Its company’s mission – to fight against climate change – will not change.

Its slogan, “Using business as a force for good”, perfectly matches its vision of entrepreneurship.

All these elements connect into its new clothing line, Climate Change, that well underlines the risks we are living now and what we should do to prevent an even worse scenario.

The design is simple but impressive.

T-shirts and hoodies with the print of most endangered species on the planet (from forests to penguins or white bears) or fossil plants as a reminder of where to start again once the current lockdown and crisis will be over. Be responsible.

But what exactly need to be done? 

The IPCC recommends four major actions to implement simultaneously to drastically reduce our emissions while also increasing our ability to sequester the CO2 already present in the atmosphere:

1 – Severely reduce our dependence on fossil fuels in favor of renewable or low-carbon power sources.

2 – Change our behavior, the pace of daily life, the pace of business and our consumption and travel habits. 

3 – Increase our capacity to naturally capture and sequester the CO2 currently present in the atmosphere. 

4 – Develop carbon sequestering technologies.

While there is still a lot of work to do, the good news is that these actions are already part of today’s reality. And Picture itself has a detailed roadmap, including major objectives and dates, that is currently a work in progress, to fulfil its mission mission to offer sustainable, ethical and eco-responsible products while standing in the fight against climate change.

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