by Marta Manzoni
I eat fish and some of my shoes are made of leather. I don’t eat meat and I don’t buy on Amazon. I know I am inconsistent, on the other hand I believe that individual choices, even if small and contradictory, have the power to change the world. It is clear that to have a significant effect, for example on global emissions of fossil fuels, changes in consumption must go beyond individuals and extend to large companies, such as industrial production. Yet significant changes in our personal behavior, such taking less flights, have concrete effects on reducing pollution. Perhaps some habits, such as buying dozens of plastic bottles and always using a private car, can be rethought.
We can try to re-evaluate our priorities. As the New York Times wrote, one of the surprising aspects of the response to the pandemic has been the introduction of reforms that until recently seemed unthinkable. The tendency to nationalize fundamental services, to rethink metropolitan green areas, as did the Municipality of Milan, which announced that after the crisis it will transform 35 kilometers of roads into cycle and pedestrian areas. But also strengthening the idea of a basic universal income, as the Spanish government has announced it will do. It was enough to reduce pollution for two months in China to save the lives of 77 thousand people and imagine how many thousands of animals, only thanks to the improvement of air quality.
The many experiences we have glimpsed could be an inspiration: in a few months we have been able to wipe out some of the cornerstones of capitalism. We subordinated the needs of the market to our needs. According to The Conversation, we have discovered that the economy can change for the better, and it is possible to build a fairer environment and a more sustainable future. Targeted and aware decisions and a forward-looking use of resources lead to increased employment, better quality of life, fairer working conditions. These trends can be strengthened and expanded, if we put solidarity at the center we will find that the alliance between human beings brings a revolutionary energy capable of shuffle cards.
As the mountaineer Nives Meroi wrote in her book “I won’t let you wait. Three times on Kangchendzonga, the story of the two of us told by me”: “Who knows how much more solid our society would be if instead of excluding, separating and submitting, it was based on the value of hospitality, gift and care. If each of us felt responsible with our daily lives for building the future. Because, in the end, you lose or win all together, and there is no innocence if you give up responsibility”.
On the shoulders of Ferrino
Ferrino, leader in the production of tents, in late 1980s decided to expand its offer with the backpack line. Marco Chiaberge, Product Design & Development Manager, tells us what are the behind the scenes of the birth of a new backpack.
Vaude Don’t call it “just” sustainability
Eco-friendly production criteria, recycled materials, social responsibility. There’s a brand that was pioneer in this sector, already being able in 2010 to guarantee the eco-friendly aspects of its products: the company is the German Vaude,
Lizard, agility on any terrain
A lizard is that cute little animal that moves on all terrains with agility, lightweight and grip. Just as Lizard’s footwear allows you to do. In 1992 it launched the concept of sport sandals, but behind this brilliant idea there are many years of history and tradition.
From the Future
Although many companies have decided, for the SS21 season, to replicate their lines to support shops and the outdoor market in this delicate moment, there have been some great news, both from a technological and a design point of view. Here’s a preview!
Gesture & Mountaineering
What are the difference and the relationship between criticism and experience in mountaineering? Perhaps the answer lies in understanding mountaineering not as a precise sporting activity, but as an expressive urgency, a gesture that arises from an intuition and which takes place immediately.
Made in Bangladesh
Their names are Glorija e Giacomo but together they are Altripiani. A photography project that aims to witness the life and history of the people who live in the highlands or in the most remote villages of our planet.
Robert Antonioli and Andrea Prandi. The 13 peaks of Ortles Cevedale
13 peaks in just 6h52’56”. This is the challenge that Robert Antonioli and Andrea Prandi have accomplished between Ortles and Cevedale. A record but also a way of experiencing the mountains to find serenity and completeness in themselves.
At the borders of the surroundings
People talk a lot about slow tourism and rediscovering of the area in which they live, but how close to home can you travel to still considering that traveling? Perhaps the answer simply lies in the change of perspective.
Sergi Mingote, what matters in my life is below 8000 meters
He firmly believes that you must know how to reinvent yourself in life. He has done that several times. City official, mayor, professional mountaineer and cyclist. Today he is a Barcelona-Pyrenees 2030 Olympics ambassador. This is his story.
A dreamy valley
Our home mountains can give us a lot and the La Thuile area is no different: Mont Blanc, the Rutor glacier and Lac du Glacier, magical places that offer great emotions and make us rediscover the pleasure of simple things.
Talking about sharing economy and sustainability with Ruth Oberrauch
Brand & Sustainability Manager and member of the board of the Oberalp Group, representatives of the sixth generation of the company from Bolzano, Ruth tells us about future objectives with foresight, adopting a long-term perspective.
There are two guys, a physicist and an engineer, and a 3173 m high mountain, the second highest peak in the Brenta Dolomites, called Cima Tosa. This is the story of how they put their running shoes on and set a new record: 3h28’26”.
Two hearts and a hut
She had a career as a designer, he was a brilliant chef with a promising future. One day they met by chance, fate unites them and leads them to the Santner Pass Hut where they finally find their perfect place.
After having shot some of the most incredible corners of our planet, in Giulia Woergartner was born the curiosity to explore even those places not far from her home. Bags packed, camera on her shoulder and off to Chamonix Lakes.
Tamara Lunger, the soul mountaineer
“Tamara tour Italy” project would like to make smile anyone who suffered in the last months of lockdown. A way to know, visit unknown places and take her time but always taking her “home” with her: her camper.
We all have found ourselves changing our habits and daily lives from one day to the next, but for Kilian Jornet changing is nothing more than an opportunity that we have to accept and from which to build something better.
The silence of nature
Paternkofel is a 2.746 m high mountain and a historically famous place, it rises in the Dolomites on the border between Veneto and South Tyrol. From its top you can always enjoy incredible feelings, and even better is to explore these peaks before the sun sets.
From high fashion catwalks to the largest and most inhospitable deserts in the world. Always running and looking for an ideal of freedom that until a few years before he did not know and which took the form of ultra running.
Norway & Lofoten
Norway is such a vast country that it’s difficult to completely visit every part of it. One of the possible itineraries includes the area above the Arctic Circle and the Lofoten islands, a journey to immerse yourself in an amazing nature.
Morocco Gravel Riding
The hospitality, the smiles and the simple lives from the locals in those remote Moroccan villages. A slow journey, cycling through its dusty gravel roads, to discover the flavors and warmth of local communities.
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