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The Pill Magazine 42

The Pill Magazine 42 is available at the best Outdoor Stores, newsstands, Amazon and in our Online Shop.

Order your copy of The Pill by clicking here or read the previous issue (The Pill Magazine 41).


by Davide Fioraso


We are exchanging our happiness for comfort. It’s a fact. And as existence has become smoother over time, happiness has diminished.

Let’s take the United States, for example. A nation that represents 23% of world’s GDP. The new houses today are 90 square meters larger than in 1973 and the living space per person, on average, has almost doubled. The number of Americans using the Internet has increased from 52 to 90% over the past 20 years. The percentage using social media has grown from 5 to 72%.

But among these improvements in quality of life, average happiness is decreasing. A gradual long-term decline. And what can be the explanations for this paradox? Are people not informed about the progress? Are they failing to perceive it over the decades? Or are we are taking into account the wrong parameters? The suspicion is that all three hypotheses may be valid.

We do not get happier as our society gets richer, because we chase the wrong things. The things we buy promise to make us more attractive and entertained, social media promises to keep us connected, but none of this brings deep and lasting satisfaction. Moreover, the idea that consumption does not lead to happiness is a pillar of many philosophical traditions (and many religions too). Arguably, Marx’s greatest insight came from his theory about alienation, a feeling that comes from being part of a materialistic society in which we are just small parts a huge machine. A market-based machine.

This machine promised us we will be happy thanks to the next pay raise, the next gadget to show, the next sip of some new drink. In his book “The Happiness Fantasy” Professor Carl Cederström says that companies and advertisers who have promised us satisfaction have instead led people into a wild rush to produce and consume without joy. Material comforts increased dramatically, without giving meaning to life. Empty consumerism is one of the traditional explanations of our modern condition, facilitated by something relatively new: technology. A revolution that has granted us knowledge with just a simple click, the ability to become famous to strangers, to have the object of desire at home in a few days.

Marketing experts know that knowing your brain chemistry, they will probably be able to sell you something, whether you need it or not. But we can resist this attraction. To prevent the forces of modern life from ruining our happiness we must change the choices we make with our resources.

Happy lives are those with strong family ties, close friendships, romantic lives full of lived experiences. The world encourages us to love things and to use people. But we should really reverse this way of thinking.

What will you find on The Pill Magazine 42?


Ferrino’s Archive
Ferrino, for its 150th anniversary, has launched its Digital Historical Archive. A way to collect, catalog and digitize all its historical memory.


Matteo Calcamuggi
Alpine Guide and ski instructor but first of all an adventurer who puts love and passion into everything he does. He has traveled the world to ski the most epic lines and he still doesn’t want to stop.


Live forward: Ian Finch
Photographer, journalist and adventurer. Over the last years he has been documenting and guiding expeditions to the most remote corners on the planet. He recently took part in an epic journey through the beautiful Scottish Highlands.


Devold: the Norwegian red thread
In 1853 Ole Andreas Devold returns to his hometown in western Norway, Ålesund. A mix of quality and innovation are the keys to his success which coincides with numerous epic polar expeditions.


Benedikt Böhm: less is more
Athlete, husband and father, mountaineer and Dynafit’s General Manager in the last 17 years. The mountain taught him that we don’t need many things to be happy, less is more.


LaMunt, a new glimpse to the mountain
Ruth Oberrauch opens a new chapter of the Oberalp Group by founding LaMunt, created by women for women by an all-female team. Born to live the mountains in an active way.


Kilian Echallier
Through the years Kilian Echallier has developed his personal multi-sport approach to high mountains, mixing climbing with trail running, crossing ridges with skiing skills.

Laugavegur Trail Island
Iceland is difficult to summarize: a mix of tastes, views and landscapes that deserve to be fully experienced. The amount of possibilities it offers in terms of discoveries is immense.


Adam Ondra The Alien
He is considered one of the strongest climbers of all time. Magnetic and eclectic, Adam Ondra is an entity in himself, a certainty of the present and a dream for the future.


The days you don’t laugh you die
Slackline, a non-sport, a horizontal anarchist mountaineering that makes fun of mountaineering itself: climbing to walk a line that is not seen. Walking the invisible. Pure imagination.


Emily Harrington
Being willing to fail in order to achieve success: this is the awareness that allowed Emily Harrington to move forward and not give up. And to free climb El Capitan in one day.


Andorra Adventure
After a professional road racing career Christian Meier missed that feeling of contact with nature, pedaling just for the pleasure of doing it, a remedy for stress and everyday problems.


A trip to Pakistan “at the ends of the civilized world” and one mission: help the local economy as much as possible. Because after having had so much in life, you have to give back as much.

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