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The Pill Outdoor Guide SS21

The Pill Magazine’s Outdoor Guide SS 2021 will soon be available in the best european outdoor stores, newsstands and on our online shop.


Order your copy of the Outdoor Guide by clicking here or browse through previous issues.

Buy Less, Buy Smart

Less is more.

Clothing consumption has doubled in the past 20 years.


According to Global Fashion Agenda & The Boston Consulting Group, we have become compulsive clothing eaters: consumption has doubled in the last 20 years. We buy more and more products to use them less and less. How to get rid of this trend? That’s a good question. Meanwhile, before buying, we might ask ourselves: do I really need it? The best purchase, in fact, is sometimes no purchase at all or a purchase made with intelligence. Then maybe let’s ask ourselves: will I be able to “pass” it on to my son? In fact, a sustainable product means quality and a long life full of adventures together. The pandemic has acted as an accelerator of some processes and reflections. More and more brands now use organic fibers and innovative materials that help reducing the impact on the environment, and some companies have realized that producing new collections every season costs a lot, pollutes a lot and it is unnecessary. Those picky consumers are in fact becoming increasingly demanding and critical. And it seems that some actions, like burning unsold products left over from stock for those sassy environmentalists just isn’t fair. The power of people in a capitalist society is (also and above all) their own wallet. So yes, it is possible to affect the economic system by boycotting a company that encourages disposable and exploiting workers and preferring another one that creates products in a responsible way. It is also true that we don’t like to always dress the same. So why buying less is better? You don’t need to be a Taliban, just avoid excesses. Here are seven good reasons why LESS (less pollution, less slaves) IS MORE (more quality, more ethics, more money saved).


1. Don’t be an idiot. “Idiots are never elegant. The smart ones, on the other hand, are dressed logically, so they are always elegant. The law of elegance is not to add, but to take away” said Giorgio Armani. Having the correct equipment and wearing the right clothing in the mountains can mean saving your own skin.

2. Don’t get buried alive by your stuff. Space in the house is limited. If you use the bike three times a season, maybe it’s better to rent it, right?

3. Save your money. If we hadn’t already figured it out, the pandemic has made clear that saving some money is a wise choice. You never know. And then, before buying, did you ask yourself how much time did you work to earn what you are about to spend on another product?

4. Respect Greta Thunberg. Every time you buy a hat that you will never use an environmentalist in the world dies. Choosing products made with sustainable materials facilitates their recycling and prevents them from accumulating in landfills, contributing to CO2 emissions.

5. Don’t be selfish. When acting ignoring the common good, momentary personal enjoyment replaces moral reflection on what is right and what is wrong.

6.  Find love. Do you think you have more chance with someone by saying that you are a ruthless consumerist instead of saying that in your spare time you organize charity Swap Parties?

7. Be stylish (which doesn’t mean wearing a new dress). To be cool it is important to be, not to own. “Fashion passes, style remains” said Coco Chanel.


This Outdoor Guide has been created by our crew to help you select the best products, the best ones suited to your needs, your passions, but above all the best suitable to yourself. We have put our heart, passion and a lot of work into it, we hope all of this will be helpful in your next adventures!


Living life in nature.

What are you going to find in the 304 pages of The Pill Outdoor Guide? An accurate selection of 91 brands, from our point of view the best and most interesting products on the European market of the 2021 summer, 803 productsincluding mountaineering, hiking, trekking, trail running, road running and climbing shoes in addition to clothing, equipment, backpacks, tents, sleeping bags and finally urban clothing. Each of them has been tested or reviewed by our team.

Aku, Alba Optics, Arc’teryx, Asics, Bach, Black Diamond, Buff, Camelbak, Climbing Technology, CMP, Cober, Compressport, Coros, Crazy, Dachstein, Deuter, Devold, Dynafit, Evolv, E9, Ferrino, Filson Fjällräven, Garmin, Garmont, Goal Zero, Grivel, Hanwag, Heimplanet, Herschel, Hoka One One, Hydro Flask, Karpos, Kayland, Komperdell, La Sportiva, Leki, Lizard, Lowa, Lowe Alpine, Lupine, Mammut, Meindl, Millet, Mizu, Mizuno, Montura, MSR Gear, Nike, On, Ortovox, Oxyburn, Patagonia, Picture Organic Clothing, Puma, Primus, Rab, Redelk, Rock Slave, Rudy Project, Salewa, Salomon, Samaya, Saucony, Save the Duck, Scarpa, Scott, Sea to Summit, Silva, Stanley, Tecnica, Tenaya, Teva, The North Face, Therm-a-Rest, ThruDark, Thule, Topo Designs, Trezeta, Under Armour, Unparallel, Vaude, Wild Country, Wild Tee, Woolrich, Zamberlan.


In addition you will also find all about new technologies by Polartec, Gore-Tex, HDry, Vibram and Michelin.

Stay Safe and living life in nature.

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