Paris welcomes Nike House of Innovation
Nike opens the third House of Innovation on Avenue des Champs- Elysée 79 in Paris, continuing its commitment to enhance digitization to better serve its consumers.
Spread over four floors, covering an area of approximately 2400 square meters, Nike House of Innovation 002 in Paris gives exclusive access to the best innovations, experiences and storytelling of the athletes. As in previous New York and Shanghai flagships, the Paris flagship – located among some of the world’s most iconic brands – offers the consumer an immersive, digital journey from head to toe. With one of the largest assortments of Nike shoes in Europe, a constantly updated modular layout and unique opportunities reserved for members, Nike Paris is the latest expression of the brand’s ongoing commitment to transform the future of retail and the city’s dynamic sports centre.
Developed on the basis of previous stores, the House of Innovation 002 in Paris emphasizes four key concepts: connecting consumers to a global sports community, serving women through more innovative products and services, creating more opportunities for children to play sports and designing a more fluid end-to-end consumer experience.
Here are some of the new services and experiences available at Nike Paris: What’s new at Nike Paris?
Mission Control. Located at the entrance to the new flagship, Mission Control is a video wall installation that serves as the beating heart of Nike Paris, connecting shoppers to the global and local sports community, announcing exclusive member benefits and the latest activations at the Nike House of Innovation in New York and Shanghai.
Bra Fit by Nike. A revolutionary service innovation that combines personalization and digital capabilities, Bra Fit by Nike uses fit as the foundation to create a better shopping experience for female consumers. Using Nike Fit (automatic scanning system through Nike proprietary advanced algorithms) consumers have the in-store ability to enter their bra size (or receive a guided evaluation) into the Bra Fit by Nike tool to receive support in choosing any Nike bra. This tool also allows you to save the information in your Nike Member profile for future reference.
Enhanced Sustainable Design. The flagship is a major step forward in Nike’s Move to Zero journey with over 85,000 kilos of sustainable material woven into the fabric of the store’s design and display structures. In addition, the store is operated entirely from renewable energy. In addition, through a partnership with the world’s leading wind power company, Iberdrola, Nike Paris is powered by a clean energy wind farm in Spain.