Scarpa, a virtual sales meeting to grow again
The company from Asolo has organized two days of online meetings with its global distribution network to present all the news of SS2021
SCARPA, a leading Italian company in the production of mountain and outdoor footwear, concluded its first Virtual Sales Meeting, with which it brought together its entire global distribution network and presented its new collections for 2020/2021.
It was the first major corporate event organized by the Veneto brand after the pandemic, with over 85 countries connected to follow the presentations and participate in one-to-one meetings. An innovative method, that of virtual meetings, made necessary by the still very serious health emergency in many parts of the world.
“Despite the many uncertainties, we are optimistic,” reassured President Sandro Parisotto. “Never before have people wanted to be in nature and in the open air, after so many months of lockdown. With even greater attention to market demands and our ability to create innovative products, we are confident that we can recover quickly after this difficult phase for everyone.
The entire management of SCARPA participated in the initiative, including President Sandro Parisotto, who was given the opening speech, and CEO Diego Bolzonello. The company took stock of the difficulties caused by the COVID-19, in particular the closure of the plants for about two months, but also traced the way to start again and return to grow at the usual pace. Among the areas to focus on for the next three years is the strengthening of the trail running and climbing categories, where the company still has important growth margins, and better logistics management to gain speed and flexibility in serving customers. The watchword will then be sustainability, a concept that will increasingly form part of the company’s activities.
In the next Spring/Summer SCARPA presents a new approach model: Rapid is designed to move quickly on mountainous terrain and proves to be a good performer in steep descents to be tackled in total safety and speed; the new entry in the approach category is ideal both for technical trails and when approaching the wall to be climbed, it is easy to attach to the harness and allows you to move in complete freedom. The new Agility outsole, in Vibram compound, features an EVA midsole with differentiated densities to cushion impacts and increase comfort.